Let me be blunt for a second…
If your entire business is living and breathing on Facebook, Instagram, TikTok, or whatever the latest social app is … you're building your dream on someone else’s land. And if they decide to bulldoze it tomorrow? Your business disappears with it.
That’s why I’m raising a GIANT RED FLAG and answering the question: Why should you have an email list today?
Because if you're an everyday entrepreneur like me, juggling life, work, family, and business, your email list is the one tool that puts you back in control.
A Wake-Up Call From a Webinar
Today, I hopped on a webinar with a guest speaker I’d never heard of, Melvin Crawley. And let me tell you, this man brought the heat 🔥. I’ve been doing this a long time, but he made a few points that hit me right between the eyes. The kind of points that make you stop mid-coffee sip and say, “Wait… why haven’t I thought of it that way?”
Let me break down the three key takeaways that every everyday entrepreneur like you should hear, especially if you're dabbling in affiliate marketing, network marketing, or any kind of online business.
1. Companies Always Do What’s Best for Them
Melvin said something that most of us know deep down but try to ignore: “The company will always do what’s best for the company … not for you.”
Retail stores, affiliate programs, and network marketing companies… all change the rules when it suits them. Compensation plans get adjusted. Products disappear. Affiliate links stop paying. You can give your all to a company, and one decision from their end can wipe your income clean off the map.
So what’s the fix?
2. Layer Your Income. Protect Your Freedom.
Melvin shared his approach: “I layer my income.” It’s like diversifying your investments but with income streams. That way, when one dips, the others carry you through.
Sound familiar? It should. I’ve talked about multiple streams of income for years, but hearing it from someone else lit a fire under me.
And guess what fuels those streams?
Your email list.
Whether you're promoting affiliate marketing offers, selling a digital product, or building a community, your list is your bridge between the tools you offer and the people who need them.
3. Email Marketing Is Your Backup Generator
Here’s where the webinar hit home.
Melvin shared a story about a Facebook group with over 1,500 paid members. Overnight … bam! Facebook shut it down. No warning. No reason.
But here’s the kicker: he had an email list. Within 48 hours, he emailed everyone, rallied the troops, and moved to a new platform. Crisis averted.
Imagine the same scenario without that list. That’s not just a bad day. That’s lights out.
Why Every Everyday Entrepreneur Needs a List … Today
Listen, I get it. Social media feels easier. It’s fast, it’s flashy, and everyone’s doing it. But if you’re serious about building something that lasts, your list is your insurance policy. It’s the difference between riding the social wave… and getting pulled under.
And no, you don’t need a giant audience.
You just need the right audience.
Your email list is:
✅ Yours—not Meta’s, not TikTok’s, not some algorithm’s.
✅ Targeted—you know who’s opening, clicking, engaging.
✅ Reliable—you can show up when you want, how you want.
✅ Profitable—because real relationships build real income.
Don’t Know Where to Start? I’ve Got You.
If you’re thinking, “Carla, this sounds amazing but I don’t even know how to start building a list,” … don’t worry. I created a free resource guide that walks you through the exact tools I use every day to grow my list and keep it running like clockwork. (Even when I’ve got spaghetti in my hair and grandkids running wild.)
📩 Just click here to request it directly and I’ll send it your way.
Final Thoughts: Don’t Wait Until It’s Too Late
Let me wrap this up the same way Melvin wrapped that webinar … with a reminder.
If you build your business on someone else’s platform, you’re building on sand. But when you build your own email list? You’re laying bricks. Real, solid, business-sustaining bricks.
And for everyday entrepreneurs like us … who’ve lived life, raised families, started over, and still show up, we deserve to build something that lasts.
So… why should you have an email list today?
Because if you're not building one, you're building someone else's business, not your own.
Let’s get your list started … before your business depends on it.
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