[Warning] Exposed Secrets of Consumable, Network Marketing Business
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Last week’s article highlighted four secrets to choosing the right network marketing business. Each of those secrets holds a key to a business’s longevity.
As promised this article will dig deeper into one of those secrets. It will be like pulling back the curtain on the Wizard of Oz. By the end of this post you’ll understand why it’s important to choose a business with a consumable, unique and exclusive product or service.Â
What is a consumable product or service?
By definition consumable means – may be used up, expendable, take in as food
As a savvy business owner, you want to choose a business that markets consumable products. Your customer will use these products regularly.
Let’s take a look at two examples of network marketing businesses; one sells consumable products the other does not.Â
- Company A sells supplements, canine health, and anti-aging skin cream. Each month thousands of customers re-order the products of their choice by setting up a monthly auto-ship. It’s convenient for them. This service saves them money. They never run out of your products. As the business owner, you don’t have to worry about stocking inventory or making deliveries. Your customer loves using your consumable products monthly. Your profits increase as your customer base increases each month.
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- Company B sells fun things like ladies purses or jewelry. Women love to shop for these items but how many purses or pieces of jewelry can a woman own? (I know this is arguably at best) These items are not consumable products nor are they expendable. Many times a customer will make a one time purchase only. As the business owner of this company you are constantly looking for new customers to sell to and your income is limited. This type of business relies on consistent one-time sales versus repeated sales to the same customer.
Is the product unique?
There are many companies in the market today. All of 
them are trying to get a piece of the pie, their fair share of your customer’s business. When you are researching a product or service you’ll want to make sure it’s unique, different from every other similar product. If you are interested in nutritional supplements ask yourself what sets yours apart from all others? If your interests lie in services like social media coaching, insurance, and investments or legal services why would they do business with you?
Your chances of building a successful business in today’s economy depend on many factors. Making sure you offer a unique, consumable product line or service is paramount to long-term success.Â
Is the product or service exclusive to your business?
You may find the rights to market a product are not exclusive. Why is that important to you, the prospective business owner?
Imagine investing (for sake of example) $1,000.00 to purchase a small amount of inventory and some marketing materials. You are excited to share your new-found business with those you trust and care about. Â At your open house, the best friend whispers in your ear that they just bought your product at XYZ store down the street.
How do you feel hearing that information? 
Sick? Absolutely. Now your investment is either going down the drain or it's going to get very expensive to continue in business. Why? Because you will have to invest even more to advertise to try to compete with the bigger company. You may not even be able to compete because the big chain stores move product volume that you can not.
So, make sure that the marketing rights, the patents, and formulas are exclusive to YOUR company, not some big box company.
When you use the secrets understood by savvy businessmen and women you’ll set yourself apart. Many new business owners may be in the dark when it comes to these secrets. YOU will have drawn back that curtain like Dorothy did in Oz. Researching the consumable, the unique and exclusive product line will enable you to launch your own network marketing business on solid facts instead of emotion.
Share this article with your friends who may be searching for tips on how to find the secrets of a consumable network marketing business.
If you have done your research and are ready to join me in building your business, contact me. If you have questions about any of the 4 secrets to building a network marketing business leave your comment below. I’ll get back with you as possible.
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"Very well put. I've been with a health and nutrition company for over 26 years and I understand exactly what you are going through. I shiver to think what my health might be today at age 68 had I not stuck to my guns as far as practicing what I preach. Yes, I fall off the wagon regularly but my daily routine life reflects taking care of my health. That way I can keep up (somewhat) with my 7 grandchildren. You keep it up, Carla". 
"For most people the thought of venturing out there in pursuit of your dreams, in a place outside of your comfort zones is just what stops them. But I could sense your excitement not resentment in going against the competition. In planting your stake and truly making a difference in the clients experience. That's ultimately what matters, the rest just falls so easily into place. Thanks for that reminder"! 
Carla, I’ve got to say that I LOVE your focus on the joys and challenges facing women over 50. I’m definitely in that camp! I’ve been inspired by your candor, practical ideas, and refreshing determination to joyfully tackle life. The hours we’ve spent on the phone, in person, and through social media have enriched my life immeasurably. YOU are one Fiery Grandma, and I love your style! 
I have known Carla Gardiner for 6+ years. We met at a business training for bring business online. She is a business women at heart and willing to do the hard things to make the results show up. I have watched her run a business, work a job and take care of her family. She is a go getter when it comes to putting in the work to build her business to the level of being able to enjoy her grand kids.
She is the example that age is not a limit it is a tool for sharing knowledge to those she empowers to use their own skills and talents. Excuses are fuel to push her to learn and apply. I have seen her scared to death about implementing new technology and rock it out despite the learning curve.
I love watching you grow into your greatness Carla! Don’t slow down. 
"Carla, you are a model for me to follow. I love your site. And, I like what you have to say - very kind, very gracious. I have to say though that nothing in my life has ever been crystal clear". 
"I've known Carla for 5+ years and can tell you that she has lived every bit of this and more. We shared tears and laughs and hard work....you will enjoy getting to know Carla."
How awful… I know it happens. One of the main things I would look for if I joined a networking company is how it would work to build online. Too easy to run out of people to talk to around us. 🙂
You’ve got that right Norma. That is why I brought my business online and am attracting other women over 50 who want what I have.
Great tips in looking at network marketing business models. The same applies to traditional business too! Coffee, for example, is a consumable.
You are so right JumpinGoat Coffee Roasters. Business is business. More people need this information when looking at a network marketing company because they don’t have the mindset of a traditional business person. Once they shift that thinking to “business” then they will work and build their business to the successful level they desire.
I am sure that is good advice for some looking for a product to sell.
When starting a business Terri it is important to know that your customers will want what you sell more than once. This builds long term income and stability in your business.
Some of the services I offer are unique. That’s making quite a difference between me and other people in my field.
Having products that are consumable and that are unique really are among the top “Key Factors for Success” in your business, aren’t they, Carla? Thanks for giving away these secrets so others don’t invest time, money and energy in businesses with a poor upside!
This is awesome information as a new business owner you always run into so many MLM companies. The key is choosing the right one for you & your business. It can be really overwhelming at times. Appreciate this share.
We offer a consumable product to our customers. And we are unique in the market. I have a business management degree so I made sure of all this before we started 🙂
I am so glad I have chosen the right company for me and that it meets all of the criteria you presented.
My late husband told me to NEVER sell a product, only a service. And here I am, selling not only a product but a perishable one at that! No wonder he was a multi-millionaire and I’m not!!
i like being unique… i feel like our website is unique to the market..
Excellent post, Carla. When I first started in business a few years ago, I went through several MLM companies before I found the one that was right for me and what I’d be proud to share. It is so worth it. 🙂