Can You Really Trust Company Leadership
Trust – it’s a word we don’t usually throw around lightly in business. In network marketing, your trust must be earned by company leadership including your sponsor. What can help you know if you can really trust company leadership?
In our article, “Secret Tool Helps You Choose Your Business” we talked about how the timing of a business’s life cycle is important.
The article “[Warning] 4 Secrets to Choosing the Right Network Marketing Company” identified the four areas of business that you must trust to make the right decision.
Today’s article gives you three immediately usable tips to evaluate company leadership. Is this a company you can trust?
Executive Leadership Experience
Michael Jordan, the famous basketball player, known as 
“His Airness” was once trusted by his loyal fans. Touted the best of the best, Michael overcame adversity by sheer determination and practice. He rose in the ranks of professional players to be the best of his time.
When Michael decided to take a break from the Bulls organization to pursue his dream of playing professional baseball what happened? He failed miserably, his fans lost their trust in Michael. He returned to the basketball court going on to collect three more championship rings before retiring.
Like Michael Jordan, the leadership and executive staff of any company must work hard to earn the trust of business partners, distributors, and customers alike. No one wants to follow someone who feeds them a line of bull, right?
All it takes is a little research to find out if those at the top are “real” or not. Take the time to check them out for yourself. Don’t just accept what the company or your sponsor says.
Company finances
When you begin searching for a company to join, it’s wise to know how financially 
stable they are. You certainly wouldn’t want to jump on board a sinking ship, right?
For over 16 years I was part of a network marketing company without knowing it's financial status. The office and distribution center was nice, it served its purpose. The executives looked good and drove nice cars. To the average distributor like you and me, everything looked good.
That company was a privately held company. They are still in business today, operating … who knows if they are profitable, growing or dying. That company’s finances are not public. There is no way to determine if the numbers they report are true or not.
When a company is publicly held, all finances and operations are transparent, open for public scrutiny.
Public versus private
Next on the list of “must check” is whether the company is privately held or open to the public.
Before I learned Business 101 in the School of Hard 
Knocks, I trusted in one man’s word. I did not do my research, heck, I didn’t even know all of the above to know to do research.
You can check with:
- Better Business Bureau
- Their listing on NASDAQ (National Association Securities Dealers Automated Quotes) – check their stock price and history
- Google Scholar to view published papers on product research and results
- Visit the U.S. National Library of Medicine National Institutes of Health, known as PubMed.gov to research scientific data approved by accredited universities worldwide.
By using the information above you will be able to trust in the company leadership. You’ll know that you chose the right network marketing company for you.
If this helped you or if you have any questions leave a comment below. If you have found other areas to research how to trust company leadership please share. By helping each other our community will grow stronger, more profitable and others will want to join us, too.
[contentblock id=1 img=gcb.png]
[contentblock id=2 img=html.png]
"Very well put. I've been with a health and nutrition company for over 26 years and I understand exactly what you are going through. I shiver to think what my health might be today at age 68 had I not stuck to my guns as far as practicing what I preach. Yes, I fall off the wagon regularly but my daily routine life reflects taking care of my health. That way I can keep up (somewhat) with my 7 grandchildren. You keep it up, Carla". 
"For most people the thought of venturing out there in pursuit of your dreams, in a place outside of your comfort zones is just what stops them. But I could sense your excitement not resentment in going against the competition. In planting your stake and truly making a difference in the clients experience. That's ultimately what matters, the rest just falls so easily into place. Thanks for that reminder"! 
Carla, I’ve got to say that I LOVE your focus on the joys and challenges facing women over 50. I’m definitely in that camp! I’ve been inspired by your candor, practical ideas, and refreshing determination to joyfully tackle life. The hours we’ve spent on the phone, in person, and through social media have enriched my life immeasurably. YOU are one Fiery Grandma, and I love your style! 
I have known Carla Gardiner for 6+ years. We met at a business training for bring business online. She is a business women at heart and willing to do the hard things to make the results show up. I have watched her run a business, work a job and take care of her family. She is a go getter when it comes to putting in the work to build her business to the level of being able to enjoy her grand kids.
She is the example that age is not a limit it is a tool for sharing knowledge to those she empowers to use their own skills and talents. Excuses are fuel to push her to learn and apply. I have seen her scared to death about implementing new technology and rock it out despite the learning curve.
I love watching you grow into your greatness Carla! Don’t slow down. 
"Carla, you are a model for me to follow. I love your site. And, I like what you have to say - very kind, very gracious. I have to say though that nothing in my life has ever been crystal clear". 
"I've known Carla for 5+ years and can tell you that she has lived every bit of this and more. We shared tears and laughs and hard work....you will enjoy getting to know Carla."
I’m not into network marketing, but I certainly agree that it’s smart to check into any company before making a commitment to working with them. As always, excellent advice Carla!
Very informative post! Before joining a company it is indeed very important to find out the status of the company. What do you think are the main points to consider that a certain company is doing good?
Yes, I agree! Trust and transparency are good principles regardless of what kind of business you are in.
You are SO RIGHT! I found myself learning about this the hard way…the higher I got in a company, the more questions I had! Now, as I evaluate possibilities for myself (and my clients), I ask a LOT more questions! Companies rise and fall on leadership! Thank you for this encouragement!!
I recently read that direct marketing is growing in leaps and bounds, so this is very timely for people considering getting involved.
If the company is honest, they will list their reports and as much info on the website as possible. Transparency is the best policy. So sorry you had to learn the hard way…
Good information here.. I just don’t like that the better business bureau you have to pay to belong to have a good credit score.
Very sound advise. I hope more people listen to you.
Yes, this is sound advice, Carla. So glad I did my homework and joined 2 excellent companies. Thanks for sharing.
You must trust any person you get into business with.. Great post!
Thanks for the great post! Before becoming involved with any company, it’s so important to check all of this information. Not only are you investing your money, you are investing your reputation as well.
Joining a network marketing company is identical to investing in the stock of a company, because your fortunes will rise and fall with the fortunes of the company. To be involved with a company that is on shaky legal or financial ground could be devastating: imagine building a solid business and having them go bankrupt. You’re left holding an empty bag … ;-( Great information, Carla, for those thinking of pursuing that business model!
Thank you Sharon. I hope others pay attention to your wise words. Coming from you, an expert in money and being a woman over 50 you know a wise investment when you see one.