So, you’ve hit the glorious age of 50 (or somewhere beyond it), and suddenly the world expects you to know everything. Spoiler alert: you don’t have to. Especially when it comes to marketing yourself or your business in this digital circus, we’re all performing in. That’s where I come in, armed with simple marketing tools that actually work—no jargon, no BS, and definitely no “just manifest it” advice.
Let’s talk about how to rock this stage of life like the pro you already are.
Why Bother With Digital Marketing?
Let me guess: you’ve been told that marketing online is complicated, expensive, and only for the kids who grew up with smartphones glued to their hands. Wrong. Digital marketing isn’t rocket science—it’s more like cooking. Once you’ve got the right ingredients and a decent recipe, you can whip up something amazing without burning the kitchen down.
For women over 50, this means using tools that fit your style and goals. Whether you’re building a business, launching a side hustle, or just making sure people know you’re still here and crushing it, marketing can open doors you didn’t even know existed.
Simple Marketing Tools You’ll Actually Use
Because we don’t have time for tools that feel like homework.
- Social Media for Grown-Ups:
- Facebook: Not just for stalking grandkids' pictures! It’s a goldmine for connecting with other women over 50 and building a community around your message.
- Pinterest: Got something inspiring to share? Pinterest is where your ideas (and maybe your business) can visually come to life and attract your perfect audience.
- LinkedIn: Perfect for when you need to sound smart and professional—because you are.
- Email Marketing: Think of it as sending postcards, but way cooler and cheaper. Platforms like Mailchimp make it stupidly easy to send updates and keep your audience in the loop.
- Canva: For those of us who don’t have an art degree but still want graphics that look professional. Canva is like having a designer in your pocket (without the attitude).
- Google Analytics: Okay, yes, it sounds geeky, but trust me—it’s like having a crystal ball for your website. It tells you who’s visiting, what they’re looking at, and how to get more of them to stick around.
- Yoast SEO: Want to show up on Google without selling your soul? This tool makes it easy to optimize your content for search engines.
But First, Take Care of Yourself
Let’s be real: none of this marketing stuff matters if you’re running on fumes. Taking care of your health isn’t just important—it’s the secret sauce to staying ahead of the game.
Strength training? Yes, please. It’s not about looking like a bodybuilder (unless that’s your thing); it’s about staying strong and keeping your metabolism in check. And don’t skimp on sleep—it’s the unsung hero of productivity.
Your Turn to Shine
You don’t need to have all the answers or master every marketing trick overnight. Start small. Pick one tool, use it, and see where it takes you. Whether you’re building a business or just making sure the world hears your voice, you’ve got this.
So grab a coffee, flex those over-50 muscles (both literal and figurative), and let’s show everyone what thriving really looks like.
Your future audience? They’re already waiting.
Just a heads-up—this article has affiliate links, which means I may earn a commission if you decide to buy something. Pretty sure you don’t mind (because, hey, we all gotta eat), but legally, I gotta let you know! 😉